Social Media Marketing MasterClass – August 2018

Social Media Marketing MasterClass – August 2018

Are you a business owner who is struggling to promote your business with social media?  Or a marketing professional who is willing to disrupt and learn the modern age digital marketing technologies? Are you a student who wants to build a career in the ever-growing industry of social media? Or a brand manager who would like to learn social media to keep up with the latest trends? Are you an everything digital enthusiast who has never been exposed to the true power of social media marketing? Or a freelancer who wants to grow his customer’s list through social media? If...

Influencer Marketing – Everything you should know about!

Influencer Marketing – Everything you should know about!

I am trying to be very short and crisp in this post. Instead of writing a full-length post of 2000 words I will only include major headlines and bullet points. At any step or with any point if you have a query or a contradiction, you are more than welcome to comment and share that, I will get back to you 100%. If you are new to the term what is Influencer marketing, there are 100s of articles available on the internet, I will try to be as short as possible with my explanation. Influencer marketing is nothing but word...

Stop Comparing Email Marketing vs Social Media Marketing

Stop Comparing Email Marketing vs Social Media Marketing

Disclaimer: this article is not a comparison of email marketing vs social media vs display or anything of that sort. This is just my opinion about email marketing its significance and my experience with email marketing so far. So let’s begin! To all the Email Marketers, I have a small request to stop comparing Email Marketing vs Social Media! Can you imagine how would you generate those email IDs in the first place to run your so-called proven email sales tactic? You would need another form of advertising to capture emails, right? So there is no question of comparison. Another request...

The Two Extremes of Entrepreneurs in India

The Two Extremes of Entrepreneurs in India

The Real Hussle #1 I am not a second generation or third generation entrepreneur to have business in my blood, I am neither an IIM A grad who has a super strong network of VPs to close million-dollar deals over a call. I am just a hard-working professional who has failed, succeeded, then failed, then survived and managed to have a decent lifestyle like another salaried guy. (All that being an entrepreneur) This is my attempt towards sharing the knowledge and experiences I have gained over a period of time while working with startups as well as brands and the mistakes we...

5 common reasons why startups fail?

5 common reasons why startups fail?

Why Start-Ups Fail? There are times you get stuck and don’t know how to move forward. You tried everything(according to your understanding) but nothing worked out for you. You invested a lot of money on media ads but that as well could not fetch you any significant results. Do you think your marketing strategy was wrong? Or you did not have the right sales team in place? Has the blame game already started? You Mr Founder who are you pointing fingers at? Stop the crap and let’s get back to the whiteboard. Blaming others for failures would lead you in...

It’s 2018! Are you still comparing digital marketing with traditional?

It’s 2018! Are you still comparing digital marketing with traditional?

Just before the beginning of this year, I recorded this video to explain to everyone who is yet to try digital marketing and experience amazing results. It appears so annoying to me knowing people who could do wonders through digital but because of lack of knowledge or understanding of digital they are not even using the medium at all. I am a firm believer of digital not just for selling something online, but to actually build a community of loyal customers and audiences. And out of all the digital products available I find social and search most effective ways of getting leads...

13 Quick Social Media techniques to get great results in 2018

13 Quick Social Media techniques to get great results in 2018

Are you a business owner? or a marketer? or someone who is trying to sell/promote through social media? You must be looking for ways to get better results from all your efforts on social media. In this post, I am going to summarise 13 methods that you can include in your practice to improve results of your social media activities. First and foremost you need to have a great content strategy, you need to find out what your audience like what are the best ways to connect with them, what type of content works where. What would be your key communication...

Why a business should invest in digital strategy?

Why a business should invest in digital strategy?

  Okay, so you have understood the value of digital marketing. You have tried doing stuff yourself but failed. You hired an Agency but still failed. The scenarios of failures could be just endless. So what went wrong? Anything from the strategy to execution could have gone wrong. But from my experience, I have seen mostly wrong strategy invites failures. So let’s understand why having a great strategy could save your millions. Why? A strategy would become your exercise tool for your digital marketing efforts. You can consider it as a manual or a handbook and can refer to it to...

5 Qualities required to be an amazing Social Media Executive

5 Qualities required to be an amazing Social Media Executive

Being a social media executive is a great responsibility. You are not just going to handle a social media page of a brand, you are actually going to represent the brand’s identity on different networks. You will become an advocate of the brand online. If you want to become an amazing social media executive that brands or agencies would love to hire, you need to master these 5 qualities, Creative content creation Understanding platform dynamics & importance of native content Community management Analysis & Reporting Performance marketing Check out my short video to explore the 5 of these qualities briefly:...

How to build a career in digital marketing? [Video]

How to build a career in digital marketing? [Video]

Have you done your 10+2 and looking for a career in digital marketing? Done with your graduation and exploring different career opportunities? You have heard about internet marketing or digital marketing and have landed on this page? Want to build a career in digital but have no clue from where to begin? Before making this video I tried to look for other videos, if people have already explained to students or job seekers who are willing to be a part of the digital band wagon. I found a lot of good videos and I would quote few of them for...