5 Biggest Real Estate Marketing Mistakes

5 Biggest Real Estate Marketing Mistakes

Before we jump on to talking about Real estate marketing mistakes, let’s build a platform for our argument. If you look at any big company anywhere in the world, the first investment they make is in real estate. Just look at how much properties Ambanis & Tatas own in India, how much properties Google & Facebook own in the United States. Even an ordinary or early investor also thinks of investing in the real estate to secure his earnings and get assured returns.  However, with the challenging economic situations Real estate marketing has become a difficult and challenging process. It...

17 Major takeaways for a marketer from Modi’s landslide victory

17 Major takeaways for a marketer from Modi’s landslide victory

As we witness a landslide victory of the Modi led BJP in the Loksabha elections 2019, here is my quick analysis of their marketing campaign. I am going to list down a few points that have made sure they succeed over their competitors. Read this post from a marketer’s point of few and see if you are using these strategies in your marketing campaigns. 1) India is a dynamic market which needs a 360 marketing approach. BJP ensured that with their integrated campaign: (TV, Print, Social Media, Word of Mouth, Influencers, Brand Advocates (the entire IT cell)). If you want...

Time to recognize social media as the marketing marvel

Time to recognize social media as the marketing marvel

Globally, around 3 billion users are estimated to be on various social media sites. Most of us would check our social networking sites at least once a day. The popular social media sites where the majority of the global population are on are, Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat. And you can see a lot of people spending time on TikTok these days. In China the most popular social media network is WeChat. And how can we remove WhatsApp from being a social media platform. It has friends, families, groups and now even stories. There are many more social...

The Secret Sauce of Social Media Success

The Secret Sauce of Social Media Success

Have you ever wondered if there could be a formula for growth on Social Media? or a formula that gives you assurance of Social Media Success? I believe that there is no guaranteed formula and a lot of people would agree with me. However, if something can be a guideline for proven success, it would be these 3Cs: Content, Consistency & Collaboration. What is the most common thing in all Social Media Celebrities? Look around for a few social media Influencers or Youtubers or even bloggers. How they have built their audience. The major thing that they focus on is...

Best Practices To Maintain A Clean CRM Database

Best Practices To Maintain A Clean CRM Database

This article has been contributed by Mr. Murtaza Amin, founder of BizProspex a B2B Data company that helps you to optimize your B2B lead generation process. In this article, we will learn about the best practices for maintaining a clean CRM database. However, let’s understand what customer relationship management comprises of and how it helps your organization. What Does A Customer Relationship Management System Do For Your Organization? Customer Relationship Management (CRM) is an amalgamation of technology, technique, and tools to identify, contact, develop, and retain customer connections. CRM software systems make it easier to maximize the resources you allocate...

11 Most Common Digital Marketing Mistakes You Should Avoid

11 Most Common Digital Marketing Mistakes You Should Avoid

Have you tried digital marketing and it did not work for you? Have outsourced it to someone but you were not satisfied with the results? Have you stopped investing in digital as it does not get you the results you need? Well, read this blog and you might find the digital marketing mistakes that you would have probably made. Those might be the mistakes which lead to failure of your campaigns. If you are yet to start, here is how to be pro-active and avoid all the common mistakes that can become a reason for the failure with digital. Let’s...

The Most important Sales Checklist for every Entrepreneur!

The Most important Sales Checklist for every Entrepreneur!

Entrepreneurs of today and tomorrow should accept the fact that the world has changed and they need to disrupt to survive. You can’t any more work in silos and win the battle alone. You need to explore the power of collaboration and then negotiate the deal to crack it. Every sales effort, be it for a luxury brand or for an insurance policy, needs to be driven by data and should be in accordance with how people would react to it. Social media has changed the entire consumer buying journey. You need to understand how to connect with your prospect...

7 Proven Steps to Succeed In Social Media Marketing

7 Proven Steps to Succeed In Social Media Marketing

Every business owner, every marketer, every freelancer and every individual who is involved in the process of helping a business grow, is now focused on getting good results from social media. But as a matter of fact, they mostly fail and their respective management or investors ask to slash the budgets for social media! This happens very often and there are several reasons for the same. Let’s debate the reasons for failures in some other post, here in this post I am going to list 7 proven steps to succeed in social media marketing. If this will be followed right,...

5 Close Friends of a Digital Marketer

5 Close Friends of a Digital Marketer

In our real lives we, need friends who are a go-to option for us and every time whenever we need anything we simply go to them for solutions. Similarly, for a digital marketer, there are quite some tools & platforms that are nothing but friends of a digital marketer to help them excel, help them grow and become a better marketer. In this post, I am going to list some tools and platforms that I use every day and that helps me, my team and I am sure they help a lot of other marketers too. They stand by with...

Optimize Website Loading Time With Image Optimization

Optimize Website Loading Time With Image Optimization

There are hundreds of factors that affect a web page’s loading time. However, the biggest reason is using big size images. I tried a lot of image optimization tools, nothing worked for me really well. Most of them play with the resolution and layout of the image which I would never adjust with. I did not use the word high-resolution images. Because in this post I am going to discuss an amazing tool which will help you to keep the resolution of the images the same and yet reducing the image sizes drastically. Can you guess the tool I am talking...