Posts in Influencer Marketing

Social Media Marketing MasterClass – August 2018

Social Media Marketing Masterclass Pune

Are you a business owner who is struggling to promote your business with social media?  Or a marketing professional who is willing to disrupt and learn the modern age digital marketing technologies? Are you a student who wants to build a career in the ever-growing industry of social media? Or a brand manager who would like to learn social media to keep up with the latest trends? Are you an everything digital enthusiast who has never been exposed to the true power of social media marketing? Or a freelancer who wants to grow his customer’s list through social media?

If you want to get results from social media for your business or brand, we have a solution for you. Meet me in one of its kinds social media marketing MasterClass where we will learn the skills and strategies to win social media marketing.

Key benefits of joining our workshop

  • A comprehensive workshop for start-ups, SMEs, CEOs, thought leaders, artists, students, and freelancers to learn social media marketing.
  • From the basics to the secrets of social media, you will learn social media in an interactive format with me who has spent a decade working with digital marketing.
  • At the end of the workshop, we will make sure you are ready to market your own business, your own personal brand or the company you are working with through social media channels.
  • You will also get a chance to learn how to create a digital marketing strategy for a business with examples of big brands.
  • The course will also help you to grow your personal brand, build an audience and become an Influencer in your domain.

Topics to be covered in the MasterClass

-> Digital Marketing Ecosystem
-> Content Marketing & Digital Channels
-> Social Media Marketing
-> Content Creation & Curation
-> Social Media for Customer Support & ORM
-> Social Media Strategy
-> Social Media Advertising (Paid Ads)
-> Influencer Marketing
-> Social Media Tools
-> Connecting the dots with social media case studies or success stories

Here is the format/agenda/schedule of the workshop

social media marketing workshop

Other Key-Takeaways

  • Certificate of participation
  • One-to-one consultation for your business or your career
  • Three months execution plan for your business / your personal brand, that you will follow by spending one hour every day
  • Weekly webinar access (for three months)
  • Strategy framework template
  • Customer service process framework template
  • Free PowerPoint templates to create social media posts easily & amazing slideshow presentations easily.
  • Free social media calendar templates & some other cool stuff to make your life easier.

Download the Workshop Brochure:


Register yourself for the workshop:

Get your queries solved:

If you have any doubts or queries before registering for the event, feel free to connect on the following number, simply call or click the same to send a message on WhatsApp

+91 7028668473

Why Social Media Marketing?

if this question of why social media marketing still haunts you and you are still wondering why you should learn social media, this could be most probably because you belong to the any of the following:

  1. Somebody tried social media for his/her business and have told you it does not work.
  2. Or you have tried using it but have not seen any growth.
  3. You may still be living in ignorance and never tried to figure out if it could benefit your business.
  4. Probably you are a traditional advertising guy still sleeping in the print or TV world
  5. You understand the value of social media but don’t think you can learn it yourself.
  6. Or you don’t think if it would be useful for your business.

The reason could be any of the above or could be one that is not even listed here, whatever your reason is, let’s try to communicate that with some factual arguments.

The answer to why Social Media?

(The beauty of Social Media Marketing)

Social Media is such a beautiful tool that has been created as a blessing for everyone. Be it a consumer or a business owner. Here are a few points that clearly distinguish social media marketing:

  • Majority of humans now to spend a fixed number of hours daily on social media channels.
  • People love to follow & communicate with brands on social media that they use in their personal lives.
  • As a business, you can engage with your audience in real time.
  • You can reach out to the right audience based on demographic and psychographic targeting.
  • You can get feedback on your product or services you are selling.
  • There are a great possibility and ease of building a community of your loyal customers.

In addition to the above-mentioned points, the following slides will give you some more reasons to love social media:

Don’t waste time, as we have limited seats, book your place now for an amazing social media session:

See you at the event 🙂

Influencer Marketing – Everything you should know about!

I am trying to be very short and crisp in this post. Instead of writing a full-length post of 2000 words I will only include major headlines and bullet points. At any step or with any point if you have a query or a contradiction, you are more than welcome to comment and share that, I will get back to you 100%.

If you are new to the term what is Influencer marketing, there are 100s of articles available on the internet, I will try to be as short as possible with my explanation.

Influencer marketing is nothing but word of mouth coming online with the help of people who are active on social media channels. Gone are the days when you would have only celebrities as your influencers. Now essentially we have moved towards a world where everybody is an Influencer.

[click_to_tweet tweet=”In simple words, a Social Media Influencer is someone who has built her/his authority on a certain subject by creating content around it! People follow and love her/him for that 🙂 @faizanization” quote=”In simple words, a Social Media Influencer is someone who has built her/his authority on a certain subject by creating content around it! People follow and love her/him for that :)” theme=”style4″]

So essentially, practically: Influencer = Content Creator!

Now, as I mentioned everybody is an Influencer, we can categorize these influencers in different categories based on the number of followers. Although the number of followers is not the ultimate benchmark for hiring an Influencer, there are several more factors to it. But to categorize we can use that:

  • Advocates – 0 to 5000 followers. 
  • Micro-Influencers – 5000 to 25k followers.
  • Small Influencers – 25k to 100k followers.
  • Medium Influencers – 100k to 250k followers
  • Large Influencers – 250k to 500k followers
  • Mega Influencers – 500k to 1M followers
  • Celebrity Influencers – 1M + followers

After the brief introduction to Influencer marketing, let’s tackle the redundant question of:

Why Influencer Marketing?

  • Influencer marketing simply brings word of mouth online.
  • It is better because people trust people than brands.
  • Influencers are always connected with the latest trends of content creation they bring in a lot of value for content creation.
  • They also get the first-hand experience of the platform changes, which again gives you the advantage to be the first mover for the use of new features.
  • They have a loyal set of audience that trusts them, they trust you too if you connect with their audience meaningfully. So essentially their audience becomes your audience.

For this why thing, I had recorded a video sometime back, which still stands relevant. You can watch it for your reference 🙂

I am assuming you are very much convinced that Influencer marketing is the way forward. To ascertain that assumption I will give you one more argument. As you know the advertising options are becoming costlier every day and the other challenge is what if they come up with premium models like YouTube Red. No ads, no ways to connect with your audience. You will either have to become a content hub or use already existing content creators or simply called Influencers.

Now, let’s move to another important part of this post:

How to do Influencer Marketing the right way?

This part, I am putting in the form of steps that anybody can follow to run a great Influencer marketing campaign.

Step 1. Have your basics clear

Here are some important questions that you need to have answers for before going for any Influencer campaign.

  • What are the KPIs of the campaign? What exactly you want to achieve?
  • Who is the target audience?
  • What is the product you are trying to promote?
  • What is the campaign? (Is it an offer/discount vouchers/giveaways/event  activation/influencer take over etc)

Step 2. What to look in an Influencer?

Based on your answers in the previous step, you need to set your benchmark for hiring a social media Influencer. The following could be the general criteria to look for in an Influencer:

  • Number of followers
  • Rate of engagement
  • Demography of the followers (It does not make any sense to hire influencers who do not have followers in your target market)
  • Category or type of the posts/content he or she creates

Step 3. Finding an Influencer

Finding the right influencer based on your set criteria could be a little difficult. However, there are three ways to go for that.

  1. Searching manually through relevant hashtags and local content
  2. Using platforms like or other Influencer aggregators.
  3. Using analytics or keyword search tool and find out Influencers creating content around your subject

If the time frame is tight, manual searching may not be possible. It is better to go with already existing Influencer aggregators or search platforms.

E.g. we can use to track down Influencers with x number of followings in XYZ countries. However, we can initiate the communication directly through emails so as to speed up the process.

While using BuzzSumo we can use specific keywords to see the top content in XYZ country for XYZ category or topic and reach out to the top influencers who are creating content around the same topic.

Step 4. Offer Influencers in goods or cash or anything valuable

Once you have identified the influencer and started the initial communication process, you need to provide them value to be interested in your project or campaign. Influencers are essentially content creators, if you can come up with great ideas and provide them with some experiential opportunities to be communicated with their audience, they might not ask for monetary compensations. Try to be as creative as possible with the idea of social media marketing.

[click_to_tweet tweet=” Never ever, ask influencers to just post what was prepared for a billboard or a flyer, that is the most stupid thing a marketer can ever do! @faizanization” quote=” Never ever, ask influencers to just post what was prepared for a billboard or a flyer, that is the most stupid thing a marketer can ever do!” theme=”style4″]

Step 5. Do a legal agreement about your engagement with the Influencers

It is always better to do a contract for the good of brand as well as the influencers. It will not only help you to preserve your rights but also help influencers to get paid on time as per the contract.

Step 6. Integrate Influencer Outreach with Traditional Communications And/ Or Marketing Campaigns

Always try to integrate Influencer marketing whenever you have an offline event any other BTL or ATL activities planned. Influencers would always give an extra punch and increase the chances of virality of the campaign.

Step 7. Ensure authenticity and transparency while going for Influencer marketing

Influencer marketing can be a disaster if not done well. There are chances that the campaign may backfire on the brand or business. You need to be super careful and understand the sincerity of the work. Always be authentic in the communication and keep a transparency with the Influencer so that there is nothing false or wrong information being circulated about your business or brand.

Step 8. Measure the Results and Optimize for the next time

There are several tools to measure your results from social media channels. Whenever you are doing a big campaign through Influencers try and include their profiles as well in your reporting tools. It might cost you extra, but will be able to give you a complete analysis of what happened to your campaigns.

While trying to measure you should consider the following:

  1. Impressions or Reach of the Content they shared
  2. Number of People Engaged (Like, Share, Comment)
  3. Story insights from Snapchat & Instagram. Number of People who did Swipe Ups (This needs to come from the Influencers with the screenshots if the tools do not provide these insights.
  4. Try and monitor the hashtag and how many UGC (user-generated content) is coming with the campaign.

VV Important: Always use custom landing pages based on the type of the campaign. Track visits through UTM URLs shortened with Bitly to check how many people are coming from the Influencer activation. Please write to me in comments or if you want me to do a detailed blog post on technicalities involved in an Influencer marketing activation. 

I hope this post was useful and would add some value to your knowledge. Feel free to give your feedback for any disagreements or suggestions. Please show some love by sharing this post with your fellow marketers & business owners 🙂