With the International Yoga Day around the corner, the ZEE Group’s Education company, Zee Learn Ltd, along with the Group’s Media & Entertainment companies are gearing up to actively participate and making it a huge success. The companies which are lending support to this initiative are Zee Learn Limited, Zee Entertainment Enterprises Limited, Zee Media Corporation Limited, Z Living and Zee Digital Convergence.
Zee Learn will be commemorating this occasion by conducting nationwide training sessions and workshops for parents and students of Kidzee, Mount Litera Zee Schools, Zee Institute of Creative Arts (ZICA) and Zee Institute of Media Arts (ZIMA). Beginning June 21st, Sunday, Yoga sessions will be conducted across its entire network of educational institutions.
Commenting on the importance of International Yoga Day, Dr. Subhash Chandra, Chairman – ZEE & Essel Group said, “The ancient Indian practice of Yoga nurtures the mind, working through the medium of the body. Yoga enhances the body and soul with additional strength, zeal and beauty. It is a beautiful act of nurturing the divinity within you. I strongly believe that it is a gift to all of us, and it is essential that we work towards making it a mass movement globally. I am confident that the International Yoga Day, which our Hon’ble Prime Minister Shri Narendra Modi has initiated, will have a strong impact on humanity, maybe not immediately but definitely in the next five to ten years.”
Commenting on this, Mr. KVS Seshasai, Chief Executive Officer (CEO), Zee Learn said, “Yoga is an intangible cultural heritage of India. We applaud the initiative undertaken by the Indian government and Ministry of AYUSH to promote Yoga worldwide by observing ‘International Yoga Day’ as recognized by the United Nations (UN). Zee Learn is committed to taking this initiative to all parents and students of Kidzee and Mount Litera Zee Schools across India as Yoga helps in enhancing learning and concentration and reduces stress levels amongst people.”
As part of the festivities, Mount Litera Zee School, recently awarded the K-12 SCHOOL CHAIN OF THE YEAR, will be organising talk sessions on Yoga exercises along with demonstration for the students and parents across 62 of its schools in India. Kidzee, Asia’s largest chain of preschools, will conduct a week-long programme through specially-designed lesson plans to introduce toddlers to Yoga. This lesson plan based programme has been rolled out for over 1350 Kidzee centers in India. With this initiative, the brand is looking to reach out to over 100,000 preschool students. In addition to this, students at ZICA, ZIMA as well as Himgiri Zee University will observe weeklong training sessions on the various asanas of Yoga and its importance. On this special occasion, ZIMA students are also creating 12 film capsules describing 12 Asanas and their importance in transforming human beings from within and shall be showcasing this on digital and other media to create awareness about Yoga.
As the world prepares to celebrate the International Yoga Day, the ZEE Group is committed to making this a major national and global event.
To support this initiative, ZEE Group companies, namely Zee Entertainment Enterprises Limited, Zee Media Corporation Limited, Z Living and Zee Digital Convergence, will run shows like ‘Bolywood Gurucool’, ‘Yoga Cuisine’, ‘Yoga se Hoga’ , ‘Jai Sugrim’, ‘Yogapalooza’, ‘Yogi Cameron: A Model Guru’ and ‘Yoga for Life’ to present the benefits and importance of doing Yoga.
Zee Learn will also promote Yoga strongly on all of its digital platforms to reach out to more than 200,000 individuals every week. Through Kidzee and Mount Litera Zee Schools platforms on Twitter and Facebook, Zee Learn will share interesting facts and details of Yoga. The content posted on social media platforms will also emphasise on Yoga asanas in a simplified format.