Hope you are having a great day. It is good to see you here 🙂
Social Media & Digital Marketing has been my passion & profession for more than a decade now. I have hepled buisness from strategy to execution for their digital marketing activities. With over 11 years of experience in digital marketing helping startups and brands build their strong presence online and generate a continuious revenue stream
Here is my story of being a digital marketer:
(Disclaimer: it is long, so you can directly jump to my CV here )
I am Faizan Ansari a digital marketing professional with a decade of experience in multiple digital domains. I started working as a website designer in 2008! Yes, that’s long back during my engineering days. Back then the digital marketing term was majorly used by affiliate marketers and bloggers. There was no big digital agency scenario.
I never knew in my life that I would work for a digital marketing agency. It all started with one website client who called me and said, “What is the use of this website you have built for me! I have not received a single call or lead in the last three months”. I politely replied to him that his website was not optimized for search engines and that was the reason when people searched the keywords it never appeared.
This incident was a guiding light and I started focusing on SEO & SEM too along with the website design and development. I was freelancing then and in 2009 became a part of a startup company Don’t know why it was called it “e-Lightening Technologies”. Maybe the effect of engineering and technology as all the partners were engineers.
I was super excited about this company and kept on exploring new avenues to invest my time and energy. Since 2009 I have been doing digital ads and that is really a long time. I have seen these platforms evolving and have loved the process.
(The biggest mistake I made during all this year was not to focus on building a personal blog and personal brand.)
It’s never too late! Right? I am assuming this blog will help me fill this gap of years and I will be able to help people with all my skills and expertise. In return, I would expect some comments, likes, and shares 🙂
Let me continue with my story!
It was going all fine, in 2010 we added social media as well as a service to our customers. I was happy but not everyone around me. People thought I would not be able to scale it or take it to the next level, I had to prove them wrong. But actually, I failed! I could not scale it. Trying to scale fast was the worst decision of my life. I could have continued with the pace, could have gone with the flow, could have simply believed in the organic growth. Until early 2013 it was going all fine with 9 employees and some good work to do. But everything does not go as you plan.
We were big with the number of employees but slowly started losing accounts as we were not capable to handle the requests. I faced some issues with copyrights as well. It was a complete ignorance and I was not prepared for anything of that sort.
I started to lose money and eventually going into debts. This lead to some wrong decisions both in personal and professional life. I thought building products would help us have a sustainable business model. However, did never had a mentor till then and there was no proper planning for that too. Got involved too much into the idea, the focus was not on the services and I kept on losing money.
In Feb 2014, all the partners took a call and closed down the business. When we were shutting down, people tried to help each other find jobs and made sure all the employees to settle with other jobs. We successfully managed to do that, and we were all placed in different companies. They all are doing good with their respective careers and I still miss those days of hustle and running behind each conversion.
I took a small job for one year as a digital marketing manager for another startup in Pune. Helped them strategize to bring sales, and I succeeded in that. This gave me the motivation to keep moving. “Sales” was the core I had been doing all that long.
However, I wanted to explore my potential with bigger brands and especially I wanted to work with a big agency. Few names that I was looking for back then was: BBDO, Leo Bernett and even Havas Worldwide was in the list. Fortunately, I got a job with Havas Worldwide (now they have rebranded to only Havas).
The job was not in India, it was in Muscat, Oman. Another challenge for a married guy. Well, I took the challenge and moved to Muscat alone and after a few months called my wife too. Muscat was the 4th city I was going to live in.
I was born and brought up in a small city ‘Malegaon’ in India. Later I lived in Pune for education, worked in Mumbai for a few years, then came back to Pune for work and now it was a different country altogether. I worked in Muscat for two years and a few months. Gathered some exciting experiences working with the top brands in the country. I was majorly involved in “Digital Strategy”, “Media Planning”, “Social Media Content Planning” & “Execution of Everything” with the respective teams.
I came back from Oman in 2017, which was honestly unexpected and due to some unavoidable personal circumstances. I interviewed with many good agencies and got selected as well. But their offer was not matching my financial expectations. I wanted a package of 20 lacs per anum (INR) but didn’t get anywhere near. So I left the idea of working with agencies in India.
I moved on to consulting startups & working as a core strategist to help them grow. I formally joined a young and dynamic team of Beyond Billboards & became one of the founding members. Honestly speaking, their initial branding and pricing structure and marketing strategy, all was done and led by me.
After working for two years, I realized the need of moving ahead and looking for even bigger and better opportunities. I joined Wisoft Solutions in Dubai as a senior digital marketing strategist.
At Wisoft, we took care of perfomance marketing campaigns for industries including education, real estate & retail. My main role was to work on strategies and plans & make sure it gets executed to deliver results for the clients we work with.
We did some amazing campaigns in Real Esatete for Haus & Haus Real Estate, Metropollitan Properties, Manipal Dubai with their complete admissions campaign, Abu Dhabi University for their international leads campaign. We managed to launch 3 new brands Sinarline, Galaxy Brite & Paperline part of Asia Puple & Paper Group.
It was a fun and exciting journey and then COVID happened. & I am again on a look out for a better opportunity. Wisoft is still growing, but one thing that COVID has made me realize is to explore my full potential with one brand or company which I can proudly call and say this is what I have built. So I am mainly looking for opportunities to work with companies directly and not agencies.
Before going to Muscat, I worked with small startups with limited budgets, these startups were totally relying on the business we used to bring in from SEO, SEM & Social Media. We proudly managed to help them grow from the monthly budget of 5000 INR to 50,000 and even 100,000 INR a month. Over a period of 5 years, we created more than 100 websites, did more than 500 campaigns for advertising and social media. During that period we also worked for some digital & advertising agencies. One of my projects was aired on national TV. If you remember BigBoss 8, there was a battery App Task, that campaign was designed by us.
In Oman, I was part of the winning team for 2 major awards, one for Nissan & other two for Oman Air. With the team of only 3 social media executives and digital executive, I have had 14 accounts being managed at a time. This was not from the day one. I was a part of some amazing pitch wins which included a few of the following brands in Oman: INFINITI, Oman Data Park, Al Mouj Muscat, BMW etc.
Over a period of time, I have worked with brands like BMW & Nissan & startups like Vorbicon, Purplechai, and many other small and big players. I have learned the secrets of survival & growth. I know how to bring in sales with minimum investment. I have helped a lot of startups to launch new products. I also have handled campaigns of worth 1 million dollars.
What I can bring on table for for your business:
-> Digital Strategy
-> Digital Marketing Consulting
-> Digital Transformation (Consulting, Planning, and Execution)
-> Social Media Strategy & Content Planning
-> Social Media Planning & Execution
-> Integrated Digital Marketing Campaign Development
-> Digital Marketing Team Development & Management (India, UAE, Oman, Qatar, KSA)
-> Business Development & Sales Optimization
-> Marketing Automation
Other Digital Activities that I can handle:
Digital Branding, Digital Content Design & Development, Website Design & Development, Mobile Application Development, CRM Implementation, Hubspot Setup, Kajabi Setup.
Digital Marketing Training
I keep working on various training projects as a part-time hustle, mainly over the weekends. I have an active community of Growth Hackers in Pune & Dubai Check out the meetup pages here: https://www.meetup.com/growth-x-dubai/ , I have one active course that is open for student intake. Check out the link to the course here: https://bit.ly/SMMMasterclass2020
Thank you for visiting my blog, you can also connect with me on social media channels, take care have a great life ahead 🙂